Six capital intensive companies compete for customers and capital in a rapidly changing marketplace.

The overriding challenge in this board-based Celemi business simulation is to make the right investments at the right time – and to get the required return.

Critical decisions

At the start, your company is relatively healthy, but the competition is closing in (they happen to be seated in the same room!).

Your management team – comprised of finance, production, marketing and corporate intelligence – faces tough investment decisions:

• Invest now... or later?
• Pursue all markets... or just a few?
• Take the lead... or be an early follower?
• Efficient assembly lines... or flexible flow shops?
• Borrow money... or earn it first?
• Stick to the basics... or pursue the cutting edge?

You will use financial statements and financial ratios as planning tools to boost productivity and profitability.

Working together, you will experience the strategic, business and financial fundamentals of navigating a capital-intensive company over a ten-year period.

Then bring new skills and insights into reality.