Celemi Apples Oranges®: Creating Business Value

Celemi Apples Oranges® achieves this by helping employees:

• Understand how business generates profits now, and what it will need to generate profits in the future.
• Recognize how to use resources where they will do the most good.
• Identify opportunities for business improvement.
• Generate ideas on ways to positively impact the bottom line and the ability to estimate the dollar value of these ideas.
• Understand the circulation of capital and how this impacts profitability.
• Read and interpret basic financial documents such as income statements and balance sheets.
• Comprehend financial ratios (return on assets, return on equity, profit margins, economic value added, etc.).

The Experience

Celemi Apples & Oranges™ is a one-day, interactive 'board game' style business simulation that not only teaches participants the basics of finance, but also enables them to truly internalize big-picture fundamentals such as cash flow, inventory and sales. Most importantly, they learn how various decisions and actions - including their own jobs - impact profitability.

Designed with non-financial employees in mind, participants work through a variety of exercises (business events) on a workmat™. To start, the 'company' is losing market share in the face of increasing demands from suppliers and customers.

"Celemi Apples & Oranges® surpassed our expectations by a wide margin. It not only gives us a foundation to build on - it also creates enthusiasm and gets people involved. These are essential components for us as we launch our development program." Personnel Manager, Volvo Bus Corporation "You know the program is effective when people from manufacturing, sales and marketing become sensitive to each other's needs and understand how the operation works. …But the exciting part is that they actually begin to apply their new knowledge on the job, which in turn helps them remember it. Months later retention is still high." Manager, Sales & Marketing Learning Programs, 3M "Celemi's learning process communicates the basics of business management as well as important background information unique to DaimlerChrysler. It also makes the financial numbers real and helps everyone to understand how they can be used on a regular basis for planning and management." Project Manager, DaimlerChrysler

Participants are challenged to build productivity and profitability to meet tough demands from all stakeholders. They must work together to accomplish a number of business objectives. Exercises include devising a financial strategy, monitoring cash flow, reducing time cycles, improving resource utilization and measuring their results in the balance sheet and income statement.

Ultimately, Celemi Apples & Oranges™ can provide each and every employee with a practical, working command of everyday business processes, creating a common understanding financial strength and success.

More details

Celemi Apples & Oranges is available in several versions representing different industry types (business logics) including: Manufacturing, Service, Distribution and Knowledge.

With Celemi Apples Oranges® participants experience, understand, & internalize key business concepts that are critical to knowledge based & service based companies.

• the inter-connected relationships of people, customers, & company processes
• the flow of resources in a business
• how customer satisfaction affects the bottom line
• the importance & impact of maximizing employee utilization & productivity
• the definition and context of a variety of financial terms
• the true cost of employee turnover
• how to calculate profit-per-employee
• the unique importance of "employee knowledge" in service- & knowledge-based companies
• and much more!

Celemi Apples Oranges provides the tools, the perspective and the motivation for employees to identify the monetary impact of their daily activities, and helps them generate ideas for your organization that they can implement immediately in their own jobs.