CELEMI Apples Oranges®: Creating Business Value

"I always felt I'd done a good job if the delivery was made to the right place at the right time. Now I understand that the job is not done until the money is in the bank." Freight Clerk participant, Kühne & Nagel "Put into a nutshell, Celemi Apples & Oranges® demystifies finance: complex principles are clarified within one day without previous knowledge being required. But more important, our people are highly enthusiastic about the program and the gut-feel understanding it provides, especially when transferring the key learning points into the daily business." Business Services Consultant, Siemens "The participants see the flow of goods and services through the company for themselves, how costs and revenue are generated, and particularly, exactly how different measures taken will affect company results." Managing Director, ESAB Welding Equipment

Celemi Apples & Oranges® will help everyone work in the most productive and cost-effective manner possible by strengthening business literacy.

Employees at any level can develop a real understanding of the flow of capital in the company and see the "big picture," so they can make meaningful contributions to the business.

Many companies around the world have used CELEMI Apples & Oranges® to

• Build a shared understanding of financial and management concepts.
• Communicate key messages and/or business goals during times of organizational change to large groups in a short time.
• Enable sales people to understand clients' business issues.
• Spark off valuable ideas and pave the way for continuous improvements.
• Prepare for/simulate more in-depth business studies.
• Introduce or reinforce an organization's own financial models and value-based management systems, such as EVA™.
• Sharpen business acumen of the management team.
• Improve management financial acumen.