| Key Concepts: |
- Market share
- Competitive attributes
- Marketing investments and resources
- Promotion
- Profitability
- Pricing
- Consumer behavior
- Market segmentation
- Customer profiling and targeting
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| Media: |
Board-based business simulation
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| Seminar Size: |
4 competing teams totaling 12-20 participants. Multiple seminars can be run simultaneously.
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| Time: |
5 simulated years experienced in 1 day.
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| Facilitation: |
Certified Celemi Livon facilitators (or certify your trainers)
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| Languages: |
English. Standard translations currently available include: Dutch, Finnish, French, German, Italian, Mandarin, Portuguese EU, Spanish EU, Swedish.
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| World wide clients: |
A&P, Volvo, ShopRite, Citroen
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